the quickest, surest way to—
• boost cash receipts
• make your phone ring
• multiply web site visits
• drive traffic into your store
What is a free standing insert?
An 8½" x 11" full color advertisement printed on 80lbs. glossy paper and
inserted in the Valassis' Red Plum shared mail.
What are the sales advantages
of free standing inserts?
High Visibility
When the paper is opened your insert falls into your prospect’s hand.
Direct Response
If the prospect is eager for your products or service they will read and respond to your message NOW.
Retention
Although you'll receive the strongest response during the first week, prospects interested in your products or service will often retain a flyer for as long as two or three months.
What are the advantages
of mailing your insert?
Everybody goes through their mail daily.
You can deliver your message to specific zip codes or even neighborhoods, reaching your present customers as well as their friends and neighbors.
No wasted advertising to non-prospect
neighborhoods or zip codes.Reliable delivery by the US Postal Service.
On-time delivery Friday.
What kind of response
can you expect?
Between one-half and four percent of the mailed homes, depending on your normal customer turnover.
Response means people who call or visit your store or visit your web site inquiring or responding to your offer.
What types of business
use inserts?
Businesses who want to hear their phone ring today, to see web site visits spike and who want to boost store traffic immediately. These people have little patience to see a "campaign" kick in. They want results now.
What do inserts cost?
A single-sided full color 8½" x 11" insert printed and delivered to 20,000 homes costs as little as 8.7¢ per home
The same insert costs just 8¢ per home when you mail 35,000 pieces.
Two-sided full color inserts cost just a fraction more.
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