Rochester's Direct Mail Alternative
- Mailed to almost a quarter million homes
- Used in nine out of ten homes for purchasing decisions
- Mailed to every suburban home and most city neighborhoods
- Timed for optimum sales response with in-home delivery Wednesdays
Neighborhood distribution provides big benefits to small and medium size businesses.
Feature large, page-dominant ads for a fraction of the cost of advertising to the entire metro market.
Enhance your company’s image by employing compelling, high visibility page-dominant ads.
Reduce waste by eliminating non-productive areas.
Select neighborhoods with specific demographic or income characteristics suitable for you business.
Be a “big fish in a small pond”: dominate a particular zone or area with a moderate-size advertising budget.
Expand your service or retail business.
Shopping Bag/ADVERTISER is the only paper distributed throughout Monroe County, allowing advertisers the luxury of dominating a particular geographic area as well as the opportunity to expand into adjoining or complementary areas with ease. Because you deal with one publisher you never suffer overlap (duplication) or “blank” areas (no distribution). Every paper is delivered to a unique household..there is never expensive duplication.
5 Neighborhood Editions
provide saturation US Mail delivery in key retail
trading areas within the Rochester Metro market.
 |
Webster & Irondequoit
Includes saturation delivery to
Webster (14580), Irondequoit (14617, 14622), Ontario (14519) and portions of 14621 and 14609 in Rochester’s northeast neighborhoods.
53,220 |
 |
Penfield, Pittsford/Mendon,
Fairport-Perinton & Victor
Includes saturation delivery to Pittsford (14534), E. Rochester (14445), Fairport (14450), Penfield (14526 and 14625), Mendon/Honeoye Falls (14472 & 14506), Victor (14564), and Walworth (14568),
54,313 |
 |
Brighton, Henrietta &
City East
Includes saturation delivery to Henrietta (14623 and 14467), City East areas (14607 and 14620), Brighton (14610 and14618), and W. Henrietta and Rush (14586 and 14543).
43,248 |
 |
Greece, Northwest Rochester,
Spencerport & Brockport
Includes saturation delivery to
Greece (14612, 14615, 14616, 14626),
Brockport and Clarkson (14420 & 14430), Hamlin and Hilton (14464 & 14468),
and most of Spencerport (14559).
64,558 |
 |
Gates-Chili, Churchville and
Southwest Rochester
Includes saturation delivery to
Gates (14624), Scottsville (14546),
N. Chili (14514),
most of Rochester (14606) and
portions of Spencerport (14559).
31,212 |
Ad Rates & Sizes
| Zones |
1/10 |
1/5 |
3/10 |
2/5 |
1/2 |
3/5 |
Full |
| A |
215 |
320 |
480 |
640 |
798 |
920 |
1488 |
| B |
215 |
320 |
480 |
640 |
798 |
920 |
1488 |
| C |
215 |
320 |
480 |
640 |
798 |
920 |
1488 |
| Any 2 East |
320 |
530 |
780 |
998 |
1248 |
1470 |
2450 |
| All East |
441 |
716 |
1038 |
1350 |
1698 |
1974 |
3274 |
| D |
240 |
370 |
565 |
750 |
915 |
1056 |
1798 |
| E |
198 |
229 |
338 |
447 |
556 |
649 |
998 |
| All West |
338 |
548 |
828 |
1048 |
1298 |
1538 |
2498 |
| All Zones |
675 |
1160 |
1745 |
2328 |
2910 |
2998 |
5698 |
| Wrap Covers |
Limited availability. Consult your representative. |
Color Rates:
Spot color: $195 per zone. $295 all-east or all-west zones. $395 in all zones.
Full color: $795, available all-east, all-west or all zones only. |
|
| Page Size |
Measurement |
| INSIDE: |
|
| 1/10h |
4 1/8" x 3 1/8" |
| 1/10v |
2" x 6 3/8" |
| 1/5h |
4 1/8" x 6 3/8" |
| 1/5v |
2" x 13" |
| 3/10h |
6 1/4" x 6 3/8" |
| 3/10v |
4 1/8" x 9 5/8" |
| 2/5 |
4 1/8" x 13" |
| 1/2 |
10 1/2" x 6 3/8" |
| 3/5 |
6 1/4" x 13" |
| Full |
10 1/2" x 13" |
| WRAP COVERS: |
| 1/2 |
5" x 10" |
| Full |
10 1/4" x 10" |
|
Specific delivery comparisons by town
CLICK HERE
201 Main Street • East Rochester, NY 14445
(585) 385-1974
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