Rochester's Direct Mail Alternative
- Mailed to more than 223,000 local families
- Used in nine out of ten homes for purchasing decisions
- Mailed to every suburban home and most city neighborhoods
- Timed for optimum sales response with in-home delivery Fridays
Neighborhood distribution provides big benefits to small and medium size businesses.
Feature large, page-dominant ads for a fraction of the cost of advertising to the entire metro market.
Enhance your company’s image by employing compelling, high visibility page-dominant ads.
Reduce waste by eliminating non-productive areas.
Select neighborhoods with specific demographic or income characteristics suitable for you business.
Be a “big fish in a small pond”: dominate a particular zone or area with a moderate-size advertising budget.
Expand your service or retail business.
Shopping Bag/ADVERTISER is the only paper distributed throughout Monroe County, allowing advertisers the luxury of dominating a particular geographic area as well as the opportunity to expand into adjoining or complementary areas with ease. Because you deal with one publisher you never suffer overlap (duplication) or “blank” areas (no distribution). Every paper is delivered to a unique household..there is never expensive duplication.
5 Neighborhood Editions
provide saturation US Mail delivery in key retail
trading areas within the Rochester Metro market.
 |
Webster & Irondequoit
Includes saturation delivery to
Webster (14580), Irondequoit (14617, 14622), and portions of 14609 in Rochester’s northeast neighborhoods.
44,965 |
 |
Penfield, Pittsford/Mendon,
Fairport-Perinton & Victor
Includes saturation delivery to Pittsford (14534), E. Rochester (14445), Fairport (14450), Penfield (14526, 14625), Mendon (14506), and Victor (14564).
51,552 |
 |
Brighton, Henrietta &
City East
Includes saturation delivery to Henrietta (14623, 14467), City East areas (14607, 14620), and Brighton (14610, 14618).
53,561 |
 |
Greece & Northwest Rochester
Includes saturation delivery to
Greece (14612, 14615, 14616, 14626).
46,438 |
 |
Gates-Chili, Churchville and
Southwest Rochester
Includes saturation delivery to
Gates (14624),
N. Chili (14514),
Churchville (14428), and
most of Rochester (14606).
28,130
|
Ad Rates & Sizes
|
Inches |
A |
B |
C |
D |
E |
ALL |
| Circulation |
|
44,900 |
51,300 |
53,800 |
46,300 |
27,300 |
223,500 |
| |
2-17" |
20.00 |
22.00 |
20.00 |
20.00 |
14.00 |
80.00 |
| |
18-35" |
18.00 |
19.80 |
18.00 |
18.00 |
12.60 |
75.00 |
| |
36-48" |
17.60 |
19.36 |
17.60 |
17.60 |
12.36 |
69.00 |
| |
49-72" |
17.20 |
18.90 |
17.20 |
17.20 |
12.00 |
65.00 |
|
Full Color Rates
10% MULTIPLE ZONE DISCOUNT when selecting two or more zones.
The "all zone" rates are net.
Ad Size in Column Inches |
Per Zone |
All Zones |
6-12" |
60.00 |
120.00 |
13-24" |
110.00 |
220.00 |
25-36" |
220.00 |
350.00 |
37-48" |
300.00 |
450.00
|
49-72" |
350.00 |
600.00
|
|
Spot Color Rates
10% MULTIPLE ZONE DISCOUNT when selecting two or more zones.
The "all zone" rates are net.
Ad Size in Column Inches |
Per Zone |
All Zones |
6-12" |
40.00 |
80.00 |
13-24" |
80.00 |
160.00 |
25-36" |
150.00 |
250.00 |
37-48" |
210.00 |
350.00
|
49-72" |
290.00 |
450.00
|
|
Continuity & Bulk Rate Discounts
Select Column A or B
A
Number of Consecutive
Weekly Insertions |
B
Minimum Number of
Insertions Annually |
Discount |
12 Weeks |
18 |
8% |
13-20 |
26 |
10% |
21-30 |
40 |
12% |
31-52 |
41 |
16% |
|
| Page Size |
Measurement |
INSIDE:
|
|
| 1/8 |
4 3/4" x 2 3/4" |
| 1/4 |
4 3/4" x 5 3/4" |
| 1/2 V |
4 3/4" x 11 1/2" |
| 1/2 H |
9 3/4" x 5 3/4" |
| Full |
9 3/4" x 11 1/2 " |
WRAPS:
|
| 1/4 |
4 3/4" x 4 1/4" |
| 1/2 V |
4 3/4" x 9 1/4" |
| Full |
9 3/4" x 9 1/4" |
COVERS:
|
|
| 1/4 |
4 3/4" x 5" |
| 1/2 V |
4 3/4" x 10 3/8" |
| Full |
9 3/4" x 10 3/8" |
|
Specific delivery comparisons by town
CLICK HERE
201 Main Street • East Rochester, NY 14445
(585) 385-1974
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